Science Meets the Art of Shopping

Shopping is a decision-making process at its core – complex, psychological and extremely personal. Understanding how it works involves an in-depth look into the process and experience behind each conclusion.

Not as a technologist, but as an interpreter of human behavior.

Edgecase’s Adaptive Experience Platform

CREATE A COMMON LANGUAGE

Most online shops categorize products by attributes that fit better in a manufacturer spreadsheet than on a website. Edgecase leverages real humans curating data from across the web to use language your shoppers understand – translating “what they want” to “what we have.”

DESIGN AN ENGAGING CUSTOMER EXPERIENCE

Online shoppers know there are a thousand other options around the corner. Edgecase keeps them at your store by giving them the unique and useful bells and whistles that will allow them to seek, sort and slide their way to a purchase without ever losing interest.

BUILD A FLEXIBLE INFRASTRUCTURE

Some sites do a great job of filtering… people right out the door. A search that comes up empty doesn’t mean you don’t have something that could work. Edgecase helps “soft filter,” offering similar items that keep shoppers interested. The system learns with each search, adapting merchandising to the user.

IMPROVE WITH EVERY INTERACTION

Once an item is added, categorized and posted to your site, there’s little opportunity to revisit how shoppers are interacting with it. Edgecase provides intelligence for continuous merchandising improvement, often determining that “trousers” sell better as “pants.”