Brand Style Guide

Whether it’s in print or on the web, we want Edgecase things to look and feel like Edgecase things. Things that were painstakingly designed to represent who we are as a company. Wherever our brand is being used, it should appear polished and consistent. This page provides you with guidelines to do just that.

LOGO



edgecase logo

This is the standard Edgecase logo, which should be used in most situations.

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edgecase logo white text

For dark backgrounds, the logo with white text should be used.

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edgecase one color logo

In certain situations, it is best to use the one color Edgecase logo.

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LOGO DON’TS


Do not change the aspect ratio of the logo.

Do not skew or change the orientation of the logo.

Do not add effects to the logo.

Do not place the logo on a background that conflicts or competes with any color in the logo.

Do not change the color of the logo.

Do not place the logo in a box or place it too close to other objects. Give the logo plenty of “breathing room” (i.e. white space).

FONTS

Sanchez

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?(.,;:“”)

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Helvetica Neue

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?(.,;:“”)

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COLORS


LIGHT BLUE

Web: #54BCEB
CMYK: 59, 7, 0, 0
RGB: 84, 188, 235

BLUE

Web: #00A5D9
CMYK: 100, 0, 5, 5
RGB: 0, 165, 217

INKY

Web: #2C3B46
CMYK: 78, 61, 49, 50
RGB: 44, 59, 70

LIGHTEST GRAY

Web: #F1F2F2
CMYK: 0, 0, 0, 5
RGB: 241, 242, 242

BERRY

Web: #CE3569
CMYK: 14, 93, 38, 2
RGB: 206, 53, 105

YELLOW

Web: #FFEF00
CMYK: 0, 1, 100, 0
RGB: 255, 239, 0