Why we are excited to be part of Demandware Xchange ’15

Posted by Lisa Roberts at 2:39 pm in Adaptive Commerce, Mobile, What’s New at Edgecase

Today marks the first full day of the Demandware Xchange ’15 conference in Las Vegas. Being a Demandware LINK partner, the Edgecase team is at the show and excited to spend time with some of our joint clients and hear first-hand about the exciting things Demandware is working on.

To our delight, the content tracks that Demandware has chosen to cover are topics that are near-and-dear to the innovations and value that our teams are focused on daily. These are the three that especially stand out:

INTELLIGENCE: Turning Data Into Insights That Drive Smart Decisions

This is at the heart of our business philosophy, as well as our product. The core of the Edgecase offering is to take the product data retailers have on hand, and then create an entire new layer of customer-driven merchandising data found from the retailers’ site (i.e. customer reviews) and from across the deeper web. This more humanized product vocabulary fuels more and more fulfilling shopper decisions, as well as enhanced merchandising intelligence.

EXPERIENCE: Optimizing Platform Functionality To Enhance Consumer Engagement

Our Adaptive Navigation solution is built specifically to increase shopper engagement. When integrated in the Demandware Commerce platform, it becomes possible for Demandware clients to offer highly customizable and differentiated navigation and discovery experiences. The combined solution on is driving an extremely high engagement rate of 17%, while also driving 16% more shoppers to convert when they interact with the technology. (See the full case study.)


urban decay edgecase adaptive navigation filters

Edgecase Adaptive Navigation on Urban Decay’s ‘Eyes’ category page.


STRATEGY: Capitalizing On Industry Trends

It’s no doubt that determining the right mobile strategy is a trend that will be heavily discussed at Xchange. Edgecase recently launched our Visual Shopping technology with joint-Demandware client Urban Decay. The groundbreaking experience, architected to feel more like browsing curated items on Pinterest rather than traversing desktop-style menu-driven navigation, looks and acts more like an app when integrated with a m-dot or responsive website. The preliminary results speak for themselves—5x more products viewed per session, 150% higher mobile conversion rate and 16% higher AOV. (See the full case study.)


edgecase visual shopping on urban decay mobile site

Edgecase Visual Shopping on Urban Decay mobile


The Demandware LINK Technology Partner Program provides Demandware clients with a rich set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue-generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time-to-market and realize a faster return on their investment.

We’re excited to be part of this program and thankful to be partnered with companies like Demandware that share similar focus and priorities. We hope to see you at the conference!


lisa roberts

Lisa Roberts is a 15-year Ecommerce vet who’s worked with technology innovators, including Edgecase, who are building real solutions for hard retailer problems. Her experience working inside a retailer, agency-side and vendor-side give her a unique perspective on how to innovate at the pace of consumer evolution while remaining focused on delivering proven results.

Follow Lisa Roberts on Twitter @lisadoesaustin

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