Sur La Table Launches Edgecase Adaptive Navigation for Easier Product Discovery Online and In-Store

Enriched product data from Edgecase unlocks exceptional discovery experience and ignites ecommerce growth

 Austin, TEXAS – August 8, 2016 – Sur La Table, the go-to store for an unsurpassed selection of exclusive and high-quality goods for the kitchen and table, today announced the launch of Edgecase’s Adaptive Navigation Solution, which uses cleansed and enriched product attributes to make finding the right product online easier and more inspiring. Sur La Table knows that more of their customers experience their brand online than in-store, making the partnership between Edgecase and Sur La Table pivotal to the retailer’s sales process across channels as it ensures shoppers are able to easily find the best product.

For Sur La Table, in-store sales are greater than online sales, but the daily traffic to surpasses daily visitors to all of the retailer’s physical stores combined. With this in mind, Sur La Table recently invested in tools that will create a relevant and unique shopping experience, bridging online, mobile and in-store product discovery. Sur La Table’s partnership with Edgecase solves four key problems by:

  • Expanding and cleansing Sur la Table’s product data to most accurately represent what is unique and compelling about each product
  • Presenting a more shopper-friendly product vocabulary to the online customer; one that better aligns with how shoppers might speak about a product to a store associate
  • Offering category level filters that leverage more “humanized” product data to make it easy for shoppers to find what they want
  • Making product data and filter improvements simpler using clear intelligence, showing which attributes most impact product discovery and sales

The Edgecase solution makes navigating the full selection of products more efficient and ensures all relevant product options are presented. Further, the insights that detail how shoppers think about products will help optimize product data and navigation, as well as merchandising strategies and content.

“Given the impact our online experience has on the sales in all channels, we know it’s critical that we continue to improve our online experience for the benefit of our customers regardless of the channel in which they ultimately complete the purchase,” said Kevin Ertell, senior vice president of digital at Sur La Table. “The Edgecase investment is expected to improve product browsing and discoverability considerably and will have a positive effect on the entire sales process.”

To develop refreshed product attributes, the Edgecase solution for Sur La Table leverages their original product attributes while also translating rich information nested in product detail pages and best practices understood from selling in-store. Now, Sur La Table can offer its customers the ability to shop by important preferences such as “cooktop type” or “dishwasher safe.”

“Edgecase is excited to be working with an innovator like Sur La Table. They are laser-focused on the best way to differentiate with both products and customer experience,” said Susanne Bowen, CEO, Edgecase. “With enriched product data specifically aligned to their shoppers’ vernacular, Sur la Table will deliver the best online experience possible. Product data is often a difficult part of this the experience equation.  We are thrilled that our technology is a part of Sur La Table’s solution.”

About Edgecase
Edgecase empowers retailers with the enriched product data and actionable insights to improve product findability and relevancy, fueling an inspiring shopping experience. Our purpose-built platform manages product attribution at the scale, speed, and quality retailers demand, removing obstacles and unlocking the strategic value of product data. Forward-thinking retailers using Edgecase include Crate & Barrel, Pier 1, Lancôme, and Urban Decay.

Edgecase was founded in 2012 and is based in Austin, Texas. The team is comprised of passionate and innovative thinkers who know that company success is created through the powerful combination of unique technology, expertise and deep client relationships.


Media Contact

Ketner Group (for Edgecase)
Catherine Seeds

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