For LD Products, a leading office supplies retailer, providing their customers with a superior experience is a top priority and they understand that experience often begins with exceptional product discovery on their site. The company recently partnered with Edgecase to create new, unique, and highly engaging ways for their shoppers to connect with the right products for their specific needs. Preliminary shopper response has exceeded expectations with an average of 12% of shoppers taking advantage of the new, expanded Adaptive Navigation. Additionally, the natural-language filters are helping shoppers quickly find the products that matter to them which is reflected in a 37% higher conversion rate, 48% higher revenue per visitor, and 8% higher average order value.
“In Edgecase, we found a partner to help augment and optimize the merchandising for our growing product catalog in a way that was both accurate to the merchants and useful to our customers.”
– Aaron Leon, CEO of LD Products