Edgecase Launches New Product Intelligence Platform
New platform fuels next generation e-commerce experiences with propriety technology for data enrichment at the scale, speed and quality retailers demand
Chicago, ILLINOIS – IRCE, June 8, 2016 – Edgecase, the leading provider of product data enrichment technology, today announced the launch of the Edgecase Product Intelligence Platform during IRCE 2016 in Chicago. The platform creates and optimizes product data for e-commerce performance, improving top-line metrics for retailers across a number of verticals. Further, it provides retailers with the enriched product data and actionable insights that improve product discovery and deliver a unique, inspiring experience for shoppers. By managing product attribution through a purpose-built platform, Edgecase delivers structured product data at massive scale, with unprecedented speed and quality.
The creation and maintenance of quality product attribute data is a challenge for most retailers. The Edgecase Product Intelligence Platform helps retailers keep pace with constantly changing shopper language and sentiment, as well as continuously evolving product assortment. The platform, which consists of two products, Edgecase Enrich and Edgecase Insights, solves retailer’s data challenges in a few key areas:
- Unstructured, inconsistent, and inaccurate product data impacts product findability and relevancy, creating a challenging product discovery experience for shoppers
- The manual nature of the attribution process combined with the sheer volume of products and constant rate of turnover/inventory change causing retailers to have up to 60% of their inventory hidden from their digital shelf
- Changes to merchandising and marketing strategies are impossible to implement without re-attribution of existing product catalogs
- Lack of insight into shoppers’ engagement with product attributes and values, and how those attributes perform across key metrics (i.e. CVR, RPV) hinders the ability to drive site experience optimizations and product assortment improvements
“This is an incredibly exciting announcement for Edgecase, not only because of the time and care that went into developing this cutting edge e-commerce technology, but also because we are bringing to market tools that were not previously available to e-commerce retailers,” said Susanne Bowen, CEO, Edgecase. “Our fundamental value is turning product data from a ‘problem’ to a strategic asset, allowing retailers to rapidly execute and expand their innovative strategies. Furthermore, we’re providing them with access to attribute-level insights that empower them to drive improved e-commerce results. We’re incredibly proud of the work we’ve accomplished. This is a great day for our team and our customers.”
Edgecase currently works with a number of leading e-commerce retailers including Crate & Barrel, Lancôme, Sur la Table, Urban Decay and Sally Beauty. The Edgecase team will be showcasing their new platform on the IRCE Show Floor, Booth #757.
Edgecase empowers retailers with the enriched product data and actionable insights to improve product findability and relevancy, fueling an inspiring shopping experience. Our purpose-built platform manages product attribution at the scale, speed, and quality retailers demand, removing obstacles and unlocking the strategic value of product data. Forward-thinking retailers using Edgecase include Crate & Barrel, Pier 1, Lancôme, and Urban Decay.
Edgecase was founded in 2012 and is based in Austin, Texas. The team is comprised of passionate and innovative thinkers who know that company success is created through the powerful combination of unique technology, expertise and deep client relationships.
Ketner Group (for Edgecase)