Edgecase Joins Demandware and Urban Decay for June 25 Webinar on the Emergence of Visual Shopping

Presenters to share what’s driving the trend and the results that retailers like Urban Decay are seeing

Austin, TEXAS – June 18, 2015 – Edgecase today announced it will present a webinar titled “New Product Discovery Best Practices Influenced by Tinder, Pinterest & Instagram” with beloved cosmetic company, Urban Decay, and agile ecommerce platform provider, Demandware, on Thursday, June 25 at 11 a.m. PT/2 p.m. ET.

The webinar will highlight ways retailers can address growing mobile shopping shortcomings in an era of visually-driven experiences and interactions, plus how to leverage emerging best practices being developed by the most popular apps and sites in the mobile space: Pinterest, Tinder, and Instagram. Panelists for the webinar include:

• Urban Decay’s AVP of Digital, Katherine LaFranchise, will speak to how the brand has used visual shopping strategies to increase their mobile conversions 150%.
• Sara Fuhs, E-Commerce Strategist at Demandware, will breakdown the research showing mobile’s impact on retail growth and emerging habits of the mobile shopper.
• Billy Hollis, Edgecase Senior Usability & Product Designer, will provide a closer look at specific emerging mobile usability best practices being pioneered by Pinterest, Instagram and Tinder and how retailers can translate key components to their mobile shopping experience.

Click here for more information and to register for the webinar.

About Edgecase
Edgecase is the platform behind today’s most inspiring shopping experiences. By allowing shoppers to communicate their unique preferences, context, and shopping style, we empower them to discover products on their own terms. Using a proprietary combination of machine learning and human content curation, the Edgecase platform enables shopping experiences as unique as the brands we work with. Our solutions integrate new and evolving layers of merchandising data to fuel product discovery, omni-channel engagement, and online experiences that today’s shoppers crave.

Edgecase was founded in 2012 and is based in Austin, Texas. Our team is made up of experts in retail technology, machine learning and natural language processing. Together, we’re committed to creating memorable shopping experiences and propelling what’s next in retail. Forward-thinking retailers using Edgecase include Crate & Barrel, Golfsmith, Kate Somerville, Urban Decay, LD Products, and The Wasserstrom Company.


Media Contact
Catherine Seeds or Sara Lasseter
Ketner Group (for Edgecase)
catherine@ketnergroup.com or sara@ketnergroup.com


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