Recent chatter of “buy buttons” and the rising popularity of social commerce have the retail industry abuzz – How can we benefit? What’s our strategy? Will this change our operations? What products do our shoppers want available on these channels? This new retail frontier is completely transforming the shopping experience we’ve come to expect, and retailers need to learn how best to use these latest channels for good, to inspire and not frustrate their shoppers.
Consumers are doing more and more of their shopping via mobile device, accounting for 41% of all traffic and 26% of total revenue in the first quarter of 2014, and influencing $1 trillion of retail sales worldwide. In tandem with this massive growth, shortcomings in retailers’ mobile offerings and capabilities have become abundantly clear. Consumer behaviors and expectations are out-pacing retailers’ ability to innovate and create experiences on par with those developed by leading non-retail companies.
Humans are naturally, visually oriented. We react and make decisions faster and easier when using visuals as a tool. Consumers on mobile are looking for an image-oriented experience that’s focused and easy to understand, while still being inspirational. With this in mind, it’s a bit crazy to think that shoppers are most often forced to use text and menu-driven experiences designed for the desktop (which, by the way, just fell below the 50% point as mobile took over) rather than visually-driven experiences being developed and proven by the clear winners in the mobile space: Pinterest, Instagram, Tinder and other top consumer sites and apps. The result is unsatisfied shoppers, low conversion rates and high bounce rates.
Brands and retailers aware that their loyal customer base spends a massive amount of time on platforms such as Pinterest and Instagram, are looking for ways to translate similar experiences to their brand and sites. Urban Decay Cosmetics is leading the pack, and just increased their conversion by 150% on mobile by tapping into the usability best practices behind Tinder, Pinterest and Instagram to enhance their visual shopping strategies.
For retailers, it’s important to understand what exactly it is about these experiences that is driving epic levels of engagement and action and what capabilities can be translated to retail mobile experiences to drive inspiration and cross-channel sales. Join us for our webinar to learn how to create a unique mobile visual shopping experience and drive cross-channel sales. Hear from Urban Decay’s AVP of Digital Katherine LaFranchise; Edgecase’s in-house usability expert and Senior UX/UI Designer Billy Hollis; and Demandware’s Ecommerce Strategist Sara Fuhs on the top emerging best practices for mobile product discovery.
You can register for the webinar here. Hope to see you on Thursday, June 25 at 1 p.m. CT!