Connecting shoppers with the products they love. That’s truly the goal for ecommerce retailers, right? You may be surprised to learn that in many cases, drawing consumers to your site, showing them the products they are looking for (or maybe didn’t know they were looking for), and then inspiring them to click “buy” is not as easy or seamless as it sounds. In fact, in 2015 almost four trillion dollars of merchandise was left abandoned in shopping carts. There’s a whole slew of ways to ensure you get your customers back to finish the transaction, but, wouldn’t it be great to help them complete their journey on the first try?
We’re going to let you in on a little secret: the key to providing the best shopping experience is in the data. In many cases, leveraging data to gather valuable insights about how shoppers shop is the fastest way to inspire real-time purchases. Edgecase delivers this kind of intelligence to our clients on a regular basis and we’ve seen great results from those that have taken that data and used it to optimize merchandising and marketing strategies across their business.
This holiday season we collected 25 of the most interesting insights we’ve seen from clients across the Edgecase portfolio. From fashion to home goods, our “25 Days of Shopper Preferences” highlight the habits that retailers should know so that they can connect with shoppers on a one-to-one level. See the full 25 at our Linkedin Page or check out the infographic below for some of the highlights. Enjoy!
(Click image to enlarge.)