A couple weeks ago at Shop.org Summit we played a game with attendees at our booth. We put a dress on display and asked people to tell us the words they would want to use if they were shopping for it. We informally surveyed over 300 attendees and the results we received highlighted a common problem that we’ve seen across a variety of e-commerce sites.
What we found is that the myriad of attributes that our respondents used to describe the dress differed vastly from the generic, manufacturer-defined attributes that most online shops would use to categorize such a product. There is an obvious disconnect between how consumers would want to shop versus how they would be made to shop.
Consumers aren’t robots, don’t force them to shop like one. How does your product discovery experience measure up? Sign up for a free category curation assessment to find out!