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Infographic: Consumers Aren’t Robots

Posted by Lisa Roberts at 2:30 pm in Content Curation, Merchandising

A couple weeks ago at Shop.org Summit we played a game with attendees at our booth. We put a dress on display and asked people to tell us the words they would want to use if they were shopping for it. We informally surveyed over 300 attendees and the results we received highlighted a common problem that we’ve seen across a variety of e-commerce sites.

What we found is that the myriad of attributes that our respondents used to describe the dress differed vastly from the generic, manufacturer-defined attributes that most online shops would use to categorize such a product. There is an obvious disconnect between how consumers would want to shop versus how they would be made to shop.

Consumers aren’t robots, don’t force them to shop like one. How does your product discovery experience measure up? Sign up for a free category curation assessment to find out!

edgecase infographic shoppers arent robots

 

lisa roberts
ABOUT THE AUTHOR

Lisa Roberts is a 15-year Ecommerce vet who’s worked with technology innovators, including Edgecase, who are building real solutions for hard retailer problems. Her experience working inside a retailer, agency-side and vendor-side give her a unique perspective on how to innovate at the pace of consumer evolution while remaining focused on delivering proven results.

Follow Lisa Roberts on Twitter @lisadoesaustin

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