One of my favorite parts of the recruiting process here at Edgecase is the first time we show the candidate a demo of our software. You can always spot the moment when the light bulb goes off, and the almost instant reaction is always some variation of “I can’t wait to shop this way!” We hear similar reactions when we run user testing trials with consumers to inform our approach to user experience. What we’ve taken to calling “humanized merchandizing” and “personalized discovery” is just a fancy way of saying we’re building a more natural and simplistic way to shop, and we couldn’t be more excited about it.
We just released a great whitepaper that speaks in more detail about the vision behind humanized merchandising and our Adaptive Commerce approach. Far from an abstract concept, creating a more human shopping experience feels very real to us every day that we’re interacting with customers and prospects talking about their challenges and opportunities.
Most of the retailers I talk to are frustrated about their discovery and navigation experience, and they’re not thrilled with the product data that they have to work with either. In one recent discussion, the retailer mentioned that they had a very specific improvement opportunity that jumped out of some customer satisfaction survey data. The solution was simply to add one attribute of product data to their site navigation. But as easy as it sounded, their site technology was too rigid, and their merchandising team didn’t have the bandwidth to collect all the data. As a result, the project never went anywhere. Unfortunately, this kind of story doesn’t feel like an outlier. We’re hearing it more and more.
What really motivates all of us who work with our clients here at Edgecase is the opportunity to help solve these problems, not just on behalf of our customers but also on behalf of the consumer. We can bring scale to a retail merchant team’s efforts to improve (and maintain) product data. We can integrate our software to their site to take that data and power amazing new shopping experiences with it. We’re standing at the brink of an explosive wave of innovation in user experience for product discovery. I look forward to sharing some of the highlights of these experiences as we collect them. It’s going to be a lot of fun.