It’s been a pretty exciting few weeks here at the Edgecase. First, we made a huge announcement about our recent partnership and launch with Lancôme, and now we’re excited to announce that Gartner has selected us as one of their 2016 Cool Vendors for Digital Commerce Marketing. The leading IT research and advisory firm compiled a short-list of five vendors who help digital marketers support the demand for compelling shopping experiences that consumers increasingly exhibit. Recognized for a range of tools designed to enable digital commerce strategies and marketing initiatives, the five vendors included in the report are all developing next generation retail technologies, just like Edgecase has with our Product Intelligence Platform.
2016 is here and it’s time to recharge and refresh your strategies. A new year means a chance to reflect on 2015. The Edgecase team sat down with eCommerce expert, John Napieralski, to discuss what retailers did well last year and what they should be looking out for in 2016.
Watch the full video to learn what John has to say about:
• Site Merchandising
• Big Data
Connecting shoppers with the products they love. That’s truly the goal for ecommerce retailers, right? You may be surprised to learn that in many cases, drawing consumers to your site, showing them the products they are looking for (or maybe didn’t know they were looking for), and then inspiring them to click “buy” is not as easy or seamless as it sounds. In fact, in 2015 almost four trillion dollars of merchandise was left abandoned in shopping carts. There’s a whole slew of ways to ensure you get your customers back to finish the transaction, but, wouldn’t it be great to help them complete their journey on the first try?
Retail’s “dirty little secret,” poor product data, is sabotaging the health of the world’s largest retailers. Shoppers are unable to find what they are looking for and retailers revenue growth is stunted. Check out our latest infographic if you find yourself ridden with symptoms and in search of a cure to poor product data.
It’s no secret that the “Cyber Week” of 2015 holiday shopping has driven record-breaking sales for online retailers. We’ve officially hit the long-anticipated tipping point with more people shopping online than in stores, spending an estimated $4.45B online Thursday and Friday and $3B+ on Cyber Monday. Needless to say, it’s a great time to be a retailer.
To put it simply: our clients killed it this year! Many of the retailers in the Edgecase portfolio experienced a record breaking season with all of them surpassing their projections! Here’s a recap of what we saw . . .
You’ve probably heard it more than once that Cyber Monday delivered record single-day sales this year with almost $3B+ in online sales and 120M+ shoppers – the biggest day for online sales for US companies. This year, Black Friday brought a 14% increase in online spending with sales around $4.45B, coupled with Cyber Monday’s impressive […]