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  • A Look Back at Holiday 2016: Avoiding the Curse of Deep Discounts to Improve Profitability by 15%

    In case you missed it, the 2016 holiday shopping season was unprecedented.  In addition to over $7B in sales during Cyber Weekend, we saw a surge in mobile shoppers, a deeper investment in shopper experience, and creative new merchandising strategies to engage shoppers in holiday promotions.  Yet despite such strong results, there has been criticism […]

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  • 2017 eCommerce Predictions

    At the end of the year, everyone likes to pull out the ol’ crystal ball and make their big predictions for next year. Well, 2016 has been an interesting and unique year in many ways, and marketers aren’t breaking from that tradition. I’ve already done a lot of my research as I’m starting to think […]

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  • Cyber Weekend Closes with $7B in Sales, Edgecase Customers See 50% Lift in Revenue Per Visit

    Posted by kristenlisa at 11:34 am in eCommerce Stats & Trends, Merchandising, Mobile, Product Data
    online-shopping-ecom

    The Season’s Biggest Shopping Days Deliver New Insights as More Shoppers Find Their Way Online Say, “Goodbye!” to Black Friday and Cyber Monday as stand-alone shopping events and say, “Hello” to Cyber Weekend. Thanks to deep discounts and endless promotions from every major online retailer, sales reached an unprecedented $7B over the holiday weekend! Perhaps […]

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  • Shop.org Summit 2016 | DALLAS TRAVELERS GUIDE: “Amazeballs” Anyone?

    Posted by kristenlisa at 9:00 am in What’s New at Edgecase
    texas-star

    Ever wonder where the word “amazeballs” came from? Well, look no further! Its origin comes from a small piece of fried heaven located right here in the heart of Texas. “Amazeballs”, a chocolate cake and bacon dream, are one of the many delicacies that can only be found at the Texas State Fair held in […]

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  • Shop.org Summit 2016 | DALLAS TRAVELERS GUIDE: A Big Ball of Fun, Literally!

    Posted by kristenlisa at 9:00 am in What’s New at Edgecase
    reuniontower_mns3716-1024x683

    Reunion Tower is one of the most recognizable places in Dallas. Located in the Reunion district of downtown, the 561 ft. tower is part of the Hyatt Regency and is considered the 15th tallest building Dallas! As locals say, “The Ball” has three floors with floor plans in the shape of a circle. Built in […]

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  • Shop.org Summit 2016 | DALLAS TRAVELERS GUIDE: Remembering John F. Kennedy

    Posted by kristenlisa at 9:00 am in What’s New at Edgecase
    The John F. Kennedy Memorial Plaza, closed for the day of the 50th anniversary of JFK's assassination, is pictured in Dallas, Texas November 22, 2013. REUTERS/Mike Stone (UNITED STATES  - Tags: POLITICS ANNIVERSARY)   ORG XMIT: DAL103

    On November 23, 1963 and the days that followed the nation mourned the untimely loss of the 35th President of the United States. This tragic moment in our history remains a significant event for many.  Thanks to monuments like the John F. Kennedy Memorial Plaza, every year more than 385,000 people are able to take […]

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